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GTM ENGINEERING / REVENUE SYSTEMS

Turn fragmented GTM processes into dependable revenue systems.

I design and build the data foundations, integrations, automations, and decision workflows that improve lead handling, reporting trust, and operational efficiency.

HOW I HELP GTM TEAMS / 05 CAPABILITIES

Five ways I help GTM teams operate better.

These five areas cover the data, analytical, and operational systems I build. Explore an area to start a relevant inquiry, or continue below to view selected project write-ups.

SELECT A ROW TO EXPLORE ↓

PROJECT WRITE-UPS / GITHUB

Practical systems for recurring GTM problems.

Each write-up covers one part of Fiction Cloud's lead-to-revenue system, from finding and routing accounts to modeling CRM data and analyzing the funnel, with the build details, checks, and business takeaways.

01 / 04
PROJECT 01FICTION CLOUD SIMULATION

ACCOUNT DISCOVERY

Build a Target-Account List That Matches the ICP

A Clay workbook that finds ICP-fit companies in the US and UK, enriches only the missing facts, and labels every account with a segment, region, and fit decision before routing.

ClayICPEnrichmentSegmentation
Read the write-up on GitHub ↗
PROJECT 02FICTION CLOUD SIMULATION

WORKFLOW AUTOMATION

Route the Right Accounts to the Right Reps—Automatically

An explainable Clay-to-n8n-to-HubSpot workflow that routes enriched accounts into six sales lanes, preserves clean ownership logic, and sends incomplete records to review.

n8nClayHubSpotRouting logic
Read the write-up on GitHub ↗
PROJECT 03FICTION CLOUD SIMULATION

ANALYTICS ENGINEERING

Enable Trustworthy Reporting With a Tested CRM Data Model

A typed, connected, and tested CRM data foundation built with SQL and dbt—including historical reporting logic, relationship checks, and 89 automated tests.

dbtSQLCRM modelingData quality
Read the write-up on GitHub ↗
PROJECT 04FICTION CLOUD SIMULATION

REVENUE ANALYTICS

Turn Funnel and Pipeline Data Into Decisions Leaders Can Trust

A decision-focused analysis of conversion, channel contribution, pipeline definitions, velocity, bookings, and revenue—organized around eight recurring GTM questions.

Funnel analyticsPipelineMetric definitions
Read the write-up on GitHub ↗

FULL-TIME ROLES & CONTRACTS

Hiring a GTM Engineer—or need one on contract?

I provide Revenue (GTM) Systems Engineering support to keep revenue teams operating reliably.

Core Expertise:

  • Systems Integration & Architecture
  • Data & Analytics
  • Data Enrichment & Scoring
  • Workflow Automation

Available for full-time and contract GTM roles.

Areas of inquiry

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